Position- Products Manager -Paint Manufacturing
Job Description:
About the Aditya Birla Group
A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon black and cement.
Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the 'Top Companies for Leaders' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).
About Birla Paints Division Grasim
A new venture in the space of paints, Birla Paints division – Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scaleup, involving extreme challenges and agility to add colour to your career.
Key Result Areas:
- Volume and Revenue: Achieve set objectives of overall category numbers along with driving the numbers for select set of products / new products / focus products by adequate support to the sales team.
- Competition Tracking and Market Share: Competitor’s analysis, measure market share, ensure adequate support for achieving budgeted market share for both volume and revenue.
- New Product development: Identifying Gaps and opportunity areas, developing new products/ranges, concept testing of these products as well as creating and GTM plan for the same. Co-ordinate with R&D
- BTL communication: Developing the on-ground promotion strategies for the product / product category and delivering the same through BTL in coordination with creative agencies. Co-ordinate with Brand Team for ATL implementation.
- Collaterals & POS Elements: Understand market requirements and development of collaterals and POS elements to help promote the range of products (primarily for brand managers). Coordinate with various marketing vendors and agencies.
- Regional/National marketing initiatives: Identifying regional priorities and opportunities to create comprehensive marketing initiatives to achieve identified objectives
- Demand planning: To ensure adequate and regular supply of products across markets in collaboration with the sales and supply chain team
- Should have seen full product cycle.
Must have skills:
- MBA in marketing preferred
- Understanding of marketing for paints, chemicals or related sectors
- Must have seen full product development cycle
- Ability to establish wide sales networks and leverage the most from them
- Business acumen, consumer focused and drive to get results
- Strategic thinking, analytical skills and critical thinking
- Strong interpersonal skills
- Team management skills
- Critical Exposure required: Must have Project Design & Execution experience in Paints or Chemicals industry.
- Industry Exposure required: Paints & Chemicals, FMCG
Qualifications:
Minimum Experience Level:
3-7 Years